The International Beverage Competition is the first Global Scoring International Beverage Competition where only global trade buyers award global scores by category and price.
The IBC Global competition consists of people who are buyers from top retail stores, restaurant and bar owners, distributors, and importers. Unlike other competitions, these judges have purchasing power and the ability to make a direct impact on brand sales. Global beer buyers will be judging the beer and cider. Global wine buyers will be judging the wine and sake. Global spirits buyers will be judging the spirits.
The second major difference in these competitions is that each submission will not only be placed in its product category, but also its pricing category. Therefore, a spirit will be judged in its category along with other spirits in its same price range by the retail price. Each category will have its own pricing levels, which is listed on the submission form. For example, a Irish Whiskey that retails for $50 will be judged with other Irish Whiskeys in that price range, and not with whiskies that retail for $100. Judges will then know if they are judging a $54 bottle vs. a $68 bottle. Pricing given to the judges will be the pricing in the country it’s being judged. For example, the gin submitted to the New York Competition would be the average selling price in the USA, and the Cabernet Sauvignon submitted to the Europe Competition location would be the average selling price in Europe.
At the start of each segment of the judging program, all the judges will be presented with an overview of the category along with the nuances particular to each subset. They will be informed on the price range they’ll be judging, along with the retail price of each liquid. As buyers, they consistently make purchasing decisions not only on the liquid itself but by its price.
Submitted liquids will be rated on a set of criteria including appearance, aroma, taste, mouthfeel, finish and, of course, price. Upon completion of the tastings, panelists will confer and decide which samples are award-worthy. Award levels are Double Gold, Gold, Silver, and Bronze. Once the medal has been awarded, the winners will then receive a numerical score of Bronze 86-91, Silver 92-93, Gold 94-95, or Double Gold 96-100.
The International Beverage Competitions (IBC) was founded by Adam Levy, the “Alcohol Professor.” Mr. Levy was inspired to start the IBC as producers were seeking a “Global Score,” as they wanted the option of their product that is or will was be sold globally. Another option of a medal/score from the international beer, wine and spirits competitions in the individual cities he has been organizing for the last ten years.