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INTERNATIONAL BEVERAGE COMPETITIONS

Where The Trade Decides


2019 Global Competition Dates

IBC Global Spirits Competition
September 1st 2019
Asia

IBC Global Wine Competition
September 1st 2019
Asia

IBC Global Beer Competition
September 1st 2019
Asia


2020 Global Competition Dates

United States

IBC Global Beer
Competition
February 9th, 2020

IBC Global Cider Competition
February 9th, 2020

IBC Global Spirits Competition
April 5th, 2020

IBC Global Wine Competition
May 3rd, 2020

Europe

IBC Global Spirits Competition
March 1st, 2020

IBC Global Wine Competition
March 1st, 2020

IBC Global Beer
Competition
March 1st, 2020

Australia

IBC Global Spirits Competition
June 2020

IBC Global Wine Competition
June 2020

IBC Global Beer
Competition
June 2020

Asia

IBC Global Spirits Competition
September 1st 2019

IBC Global Wine Competition
September 1st 2019

IBC Global Beer
Competition
September 1st 2019

The International Beverage Competition is the first Global Scoring International Beverage Competition where only global trade buyers award global scores by category and price.

The IBC Global competition consists of people who are buyers from top retail stores, restaurant and bar owners, distributors, and importers.  Unlike other competitions, these judges have purchasing power and the ability to make a direct impact on brand sales. Global beer buyers will be judging the beer and cider.  Global wine buyers will be judging the wine and sake. Global spirits buyers will be judging the spirits. 

The second major difference in these competitions is that each submission will not only be placed in its product category, but also its pricing category. Therefore, a spirit will be judged in its category along with other spirits in its same price range by the retail price. Each category will have its own pricing levels, which is listed on the submission form. For example, a Irish Whiskey that retails for $50 will be judged with other Irish Whiskeys in that price range, and not with whiskies that retail for $100. Judges will then know if they are judging a $54 bottle vs. a $68 bottle.  Pricing given to the judges will be the pricing in the country it’s being judged. For example, the gin submitted to the New York Competition would be the average selling price in the USA, and the Cabernet Sauvignon submitted to the Europe Competition location would be the average selling price in Europe.  

At the start of each segment of the judging program, all the judges will be presented with an overview of the category along with the nuances particular to each subset. They will be informed on the price range they’ll be judging, along with the retail price of each liquid. As buyers, they consistently make purchasing decisions not only on the liquid itself but by its price.

Submitted liquids will be rated on a set of criteria including appearance, aroma, taste, mouthfeel, finish and, of course, price. Upon completion of the tastings, panelists will confer and decide which samples are award-worthy. Award levels are Double Gold, Gold, Silver, and Bronze.  Once the medal has been awarded, the winners will then receive a numerical score of Bronze 86-91, Silver 92-93, Gold 94-95, or Double Gold 96-100.

The International Beverage Competitions (IBC) was founded by Adam Levy, the “Alcohol Professor.” Mr. Levy was inspired to start the IBC as producers were seeking a “Global Score,” as they wanted the option of their product that is or will was be sold globally. Another option of a medal/score from the international beer, wine and spirits competitions in the individual cities he has been organizing for the last ten years.  

Why should you enter?

 
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  • We are the only global international beverage competition where all the judges are real trade buyers judging each wine, beer, and spirit by its category and actual price. The judges are buyers who are importers, distributors as well as from the top liquor stores, restaurants, hotels and more from around the world.

  • We offer the only global beverage score in the world.

  • This is an opportunity for you to be featured in front of real trade buyers in some of the biggest markets in the world. All of these judges buy beverages for a living.

  • It's a wonderful occasion for an established maker to reconnect and/or be rediscovered by the buying community in a true blind tasting.

  • It's also a perfect opportunity if you are new to the world market and looking to enter a particular country or region to be in front of real trade buyers.

  • We hold our competitions in the media capitals of the world… New York, Berlin, Melbourne, and Hong Kong. The media will be invited to report on the competitions and attend the press/trade events showcasing the winners.

  • We work with our media sponsors to distribute the results to the trade and consumer. All winners will be listed on our websites.

  • Winners receive a physical 2" medal and the digital use of their winning medal in their marketing materials. Medal images on bottles and packaging are available through stickers and image licensing programs.

  • We promote the winners with our media partners and at our trade and consumer tasting events at no additional charge. These events include our booth at Prowein in Dusseldorf.  

Competitions

 
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The International Beverage Competitions will be held on a global scale, with a presence in four different continents around the world and throughout the year.  

 
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You, the producer, will have the opportunity to submit your beer, wine and spirits to our competition locations in the U.S., Europe, Asia, and Australia. Top buyers will be judging by category and actual price. 

 
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Judges will then award a medal and numerical score to those who submit, so that they may be used in their marketing and point of sales materials.

 
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Winners have the option of purchasing stickers and other officially licensed products from IBC. Only authorized/licensed materials are allowed to go on any bottles or packaging— else you violate the terms of use and your score/medal is forfeit.